Los Angeles, CA – October 28, 2013 – iPR Software, the online public relations software experts who serve the world’s leading Fortune 500 companies and organizations, have launched a mobile app for iPhones, iPads, and Android devices that will empower public relations and marketing professionals to post and distribute content from anywhere, engaging audiences in a variety of media channels.
According to an A.C. Nielsen research report, over 50% of Americans use a smartphone. Even more compelling is that 63% of smartphone and tablet users consume their news through these respective devices, as cited by a 2012 survey from the Reynolds Journalism Institute. Whether that news comes from a website, text message, email, or RSS Feed, consumption of news and information from a mobile device is here to stay.
iPR Software developed their smartphone app over the last year to take advantage of the myriad of capabilities a smartphone or tablet now offers. For example, not only can the PR practitioner shoot a HD quality picture or video with their device, they can upload that same multimedia in real-time to the iPR Software Mobile app, posting to their newsroom or distributing to their contacts, a newswire, or their social media channels. With that convenience PR professionals can manage and control their message anywhere, anytime.
The first use of the dynamic app was at the PRSA Travel & Tourism Conference in Memphis: http://prsattc2013.iprsoftware.com/ PRSA Members uploaded high-res photos into the app that were then posted to the conference in real-time, sharing with other conference attendees what they experienced while there.
“The increased use of smartphones and tablets was a compelling reason to provide a mobile app to our PR and marketing customers,” said J.D. Bowles, President & COO at iPR Software. “We want to provide clients with the latest technology that is not only innovative, but increases engagement with targeted audiances.”
If you’re in attendance at the 2013 PRSA Conference, stop by Booth #600 and in the featured room across from Booth 20 and 21 to check out the new iPR Software Mobile App. iPR Software’s team will be happy to share how we can assist you in your PR and marketing efforts. Feel free to also contact iPR Software at 800-514-1897 or visit on the web at www.iprsoftware.com.
About iPR Software
iPR Software is the premier global provider of public relations and marketing software that delivers increased brand visibility, drives traffic to corporate websites, and maximizes ROI with key audiences. Its solutions empower engagement across all traditional and social media channels via online, digital, and mobile networks. The all-in-one proprietary CMS workflow solutions and customized platforms enable corporate communicators and marketers to target key influencers, produce and self-publish rich media content, host and distribute optimized content, and analyze key measurements and metrics to increase B2B and B2C engagements.
