Content Marketing and PR Touchdowns, and some fumbles, are being made as Super Bowl XLIX nears on Sunday. Between #Deflategate, Marshawn Lynch interviews, and the always entertaining Super Bowl Ad previews, online and social media has kept us entertained this week...and most likely will continue to do so during and after the game. And yes, there are things we as PR pros can learn from all this media hype.
As much as Peyton Manning studies for a game, we have to consider what play calls will deliver us the best results in our online PR efforts. Watching all the pre-game banter, here are a few tips to consider:
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Social Media Can Score A Lot of Points - The NFL’s Twitter (@NFL) followers total in the millions, and they use it to post their news, latest game highlights, even promote their special events Twitter pages, in this case the Super Bowl itself (@SuperBowl). The lesson to learn here? Make your social media channels interesting, entertaining(videos and images don’t hurt) and post solid content often!
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Online Newsrooms Give You Home Field Advantage - The beauty of Online Newsrooms is that it gives you home field advantage in controlling your message. By posting your latest news, multimedia, and product information, you decide what reporters and consumers can view and download. They don’t get their news from another source, they come directly to you!
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Your Fans Love Video and Images - Today’s reporters and consumers want to be able to not just read your news, but visualize it. Streaming the latest product video or image delivers higher open rates and keeps your audience in the “seats” of your website longer. Every fan loves highlights of the game, so make sure your newsroom and site have your latest “game film.”
I can’t resist the football cliches, but in all seriousness, the Super Bowl is the largest television event in the US, watched last year by over 112 million people. There’s a lot we as PR pros can learn - both good and bad - from the game, the commercials, and the large scale its delivered to us with over multiple online channels, that we can apply in our daily PR tasks. So whether you’re rooting for the Patriots or the Seahawks, enjoy the game, but if you need to ask some questions regarding online PR and media, give me and the team at iPR Software a call.
