Brand Awareness in today’s social network world is a huge challenge for PR & Marketing pro’s. Reaching and engaging audiences of all ages to increase brand recognition and ultimately sales are listed on all business plans for C-level Communicators. As many have learned, this objective and goal is easier said than done! Thus, it’s great to see a company like Forever21 recognized for consistent and sustained Brand awareness success via Content Marketing tools.
Teen Vogue and Goldman Sachs have partnered again to create a Brand Affinity Index, called the “Love List,” which measures the spending habits of young women, who are a critical driver in the retail marketplace. They recently ranked Forever21 #1 on this list for the third year in a row!
What makes Forever 21’s Brand Awareness so impactful? Let’s look at one of their online tactics and why millennials play such a large role in their B2B & B2C success.
The Forever21 Social Media Hub is an excellent example of Content Marketing at its best. We all know Social Media is the primary medium of choice for millennials. Forever21 is acutely aware of this, so their Social Media Hub presents Consumers, Media and Forever21 Followers - B2B & B2C - with a visual collage of their latest products, news and information. The Social Media Hub becomes a traffic driver for all their audiences, and a good reason why they rank #1 on the “Love List.”
What does Forever21’s success mean in the larger Content Marketing Strategy? It’s ultimately about Brand Awareness. As you see in the graph below, Brand Awareness is listed as the highest obtainable B2B Content Marketing goal according to research conducted by CMI and Marketing Profs. Solid Content Marketing that leads to higher Brand Awareness typically means higher sales for your brand. While this sounds obvious it’s always worth your time to assess your tactics, especially online, as we know sales online can increase exponentially every year. In Forever21’s case, Brand Awareness in relation to millennials is paramount to their success, and their online efforts reflect their sound efforts. iPR Software can help you assess your online position and strategy in relation to your Brand Awareness and overall Content Marketing strategy.
Congratulations to Forever21 and their top ranking by Teen Vogue and Goldman Sachs’ Love List! It’s a testament to their hard work, a solid Content Marketing strategy, and aggressive online tactics.
