We’ve all been moved by the enormous support the ALS Association has received with the Ice Bucket Challenge, #IceBucketChallenge, and how the trend sweeping the land raised $8.6 million in one day for the ALS, $88 million as of August 26th. Former presidents, actors, company leaders, thousands of Americans from coast to coast, have given the freezing ice bucket challenge their fun and their donations. Other than the great work of the ALS Association, what has helped make this all possible? Social Media...
That’s right, Social Media - Twitter and Facebook - are the primary mechanisms for delivering this important fundraising effort to thousands, actually millions, of people. For years everyone’s been pontificating about How you monetize social media, well, this is it, and quite possibly the best example to date. The Ice Bucket Challenge not only gave a true financial value to social media for nonprofits to consider, it is at the essence of grassroots PR and Marketing, and one we all should consider when creating our next campaign. When people feel they own the cause, they draw others to join and donate. As they say a” picture (or video) paints a thousand words”
There are a lot of great causes out there - in full disclosure we love working with the American Heart Association, the California Endowment, United Way of Columbia-Williamette, as well as Universities like UCLA, UNM, and UHCL. Regardless of the cause important to you, Social Media provides a distribution tool that when used correctly, can move mountains.
If you still need more info, please let us know if you’d like us to assist with your social media efforts and iPR Software can create an online solution for you.
